How to Create a Successful Private Label Product and Brand – Part 2: MORE Research

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microscope-1197557First, let me apologize for my very late income report.  Hopefully I’ll find time to do this by the end of the week or early next week.  I’ve been away on vacation with family out of town and got back Monday.  I’ve not taken the time to gather the information I need, but you will certainly see the income report soon!  In the meantime, I’ve been working on this post!  I’m sad to say, that I’ve made very little time to keep up my private label series that I started HERE but I’ve finally been back at it – at least for a second part! So… I thought it was important to get it up as soon as possible! Now, let’s get into it!

Remember when I said the most important step to private labeling was research?  We’ve already talked about researching and tracking:

keyword competition

niche competition

sales rank analysis

product comparison

sales estimates

profit calculation

and more…

Today I’d like to take a step backward and also a step forward.  First, let’s go back and ask: “how do we come up with keywords to research in the first place?”    I get this question a lot:

“which should I find first?  Keywords, suppliers, or products?”  The answer is not entirely straightforward and here is why:

I find that regardless of where I start, one leads to the other.  If I find a good supplier, I’m likely to find a few profitable products to sell which will lead me to keyword research to analyze the demand and competition.  Using keyword tools (which I will talk about below) will ultimately lead to related keywords which will uncover more product ideas which will have me searching for more suppliers!  In the same way, if I start with a product, I will search for suppliers and in the process of finding good suppliers, I will also come across related (or unrelated) products which will expand my keyword search which will uncover even more ideas etc.  This is how the research phase works.  It is not linear which is why it’s incredibly important to document your findings.  I like to use a simple spreadsheet and split it into columns of:

-niche ideas

-product ideas

-average sales rank (for each product idea)

-potential suppliers

-relevant keywords

-average potential profit (you will know this after contacting suppliers)

This will help keep you organized.  Now, if you want to follow the method I like best, start with a product or at least a niche, then find relevant keywords to analyze and finally find a supplier.  The downside of this is:

1. You may not be able to find a supplier for the product you find

2. You may find a supplier, but the product may not be profitable.

This is ok.  This is when you begin browsing other products from the suppliers you’ve found and find something that is profitable.  The bottom line is, you must start somewhere!  Don’t overthink it- just start researching!

There is no “best way” to get thinking about niches, but here are some suggestions:

1. Sites like trendhunter.com are on the cutting edge of trends!  This is not exclusive to physical products, but you’ll certainly get some ideas for private labeling and much much more!

2. Google Trends ( https://www.google.com/trends/ ).  Though you will need to be a bit creative, you can certainly explore the popular topics people are searching and talking about and then ask yourself “are there any potential physical product related to this area of interest?”  Once you find some, you can type in the product or product category directly to see exactly how much interest there has been in this type of product over time!  Pretty nifty!

3. For exclusive physical product research, it doesn’t get any better than Amazon and eBay!  Amazon in particular has everything laid out so nicely, you can drill down and find popular niches in no time!  This can be done manually, or you can use the tools that I use for this: the Azon Top 100 product analyzer and the Azon Product Inspector which are both a part of AmaSuite Version 4.  Check out the video at the link above to see how powerful this software is and why I use it for all of my research of my private label products!

Now, lets take a step forward.  Once you have a niche and/or product idea, you have found a supplier who you can buy from at a profit, then you will want to find the best way to get seen by customers!  This is where keywords come in!  The majority of customers online are searching via keywords!  If you can rank in Amazon.com for a highly searched keyword, you will get plenty of sales on Amazon.  If you can rank in Google, you will get tons of sales regardless of where you sell!  If you’ve ever tried to rank for highly searched keywords on Amazon, you know that it’s difficult.  If you’ve ever tried to rank for highly searched keywords on Google, you know that it’s nearly impossible!  My secret?  Long tail keywords!  These are the longer 3,4,5 and 6 word phrases that you can rank for in no time!  They may not be as highly searched, but they are still searched and will still make money!  Rank for several of these keywords and you can make a lot of money!  The great thing about long tail keywords is you can easily rank for a lot of them in a fraction of the time it will take to rank for a single competitive keyword!  You can find long tail keywords by searching Amazon or by using the Google Keyword planner, but if you want to seriously speed up the process (and get a ton of data in a single program which can be filtered exactly as you want it) you are going to want a tool to help!   Enter Long Tail Pro! This is the software I use for finding long tail keywords!  By dialing in the exact criteria you want, you can uncover profitable keywords (and niches you were previously unaware of) in minutes!

Long Tail Pro will help you with finding the competition level on Google. Once you find some great long tail keywords, you can also type them into the Azon Product Analyzer or directly into Amazon to analyze the competition there!

You are now equipped with the tools and resources you need to start exploring niches and ideas, finding product ideas to private label and find highly search low competition long tail keywords to target!  My next post will continue the process of private labeling by beginning to look at finding the best supplier for your target product/niche!

If you are new to this site, please enter your name and email address below to pick up my book “system start up” which will take you give you some great ideas to start generating income right away and will also take your briefly through the 6 steps I recommend to generate a 6 figure (per year) income!

Thanks so much for your support!

7 thoughts on “How to Create a Successful Private Label Product and Brand – Part 2: MORE Research

  1. Daniel, Before I ask my question, I’d just like to say thank you for all of the time and effort you put into helping us. You are a rare person.
    My question has to do with the benefits and limitations of selling under a private label or brand. I guess I’m a bit dense but I can’t get through my head what the benefits and limitations are. You register your brand with Amazon. You brand a product which means you can have your own listing without competitors on the page. However, other sellers can sell the exact same product, just without your logo. Is that right? Thanks for your answer. Mike

    1. Hi Mike,
      I’m so glad you’re enjoying the blog. Don’t be too hard on yourself! The concept of private labeling is confusing! Yes, other sellers can sell the exact same product with a different logo or the same product without any logo. There are a couple of factors that cause consumers to oblivious to this though:

      1. Most products have slight variations. For instance, if you’re selling tablet cases, there are so many variations, you would assume they were all 100% different. In reality, lets say there are 10,000 listings for tablet cases. Likely at least 30% of these are going to overlap- the same case from the same factory with a different logo, but consumers will never notice because they just mix in

      2. Building a brand and gaining brand loyalty is a huge psychological factor in getting customers to choose your brand! It can be tough on Amazon because there are so many similar products (and most people are just price shopping) but once you get the customer in the door, that is when it’s time to dazzle them with your brand and gain their loyalty. If you can do this, they will never buy that “cheap knockoff brand” (how they will perceive it) again!

      Hope this helps!

      1. Daniel, Thank you. That helped a lot. I can’t imagine where you get all your energy to do this blog and the business and the family. More power to you. Thanks again. Mike

        1. Hey Mike,
          So glad it helped! Thanks for the kind words! I am constantly trying to find the balance! The blog is usually last on my priority list (as is apparent by the fact that I haven’t even gotten to my income report yet this month! It’s coming though!) Thanks again for dropping by!

    1. Hi Daniel,
      I’ve never thought about this before! No, it’s not something I’ve done, but something I would consider for the future. I would sure hate to steer someone wrong though. I much prefer to teach people how to research. The truth is, finding the sweet spot (high enough profit, low enough competition) is more of an art than a science. I’ve never picked a product with too low demand, but I’ve chosen some with too high of demand (nearly impossible to compete) and some with eroding profits (due to competitors lowering prices). I will think on this some more though.

  2. Hi Daniel,

    Great post about keyword research! A great tool that I use is called Keyword Inspector Tool. I believe it’s the only tool of it’s kind. It allows you to perform a Reverse ASIN keyword scrape of the top competitors in your niche. It will give you and rank the top Amazon searched keywords to go after for that ASIN and takes all of the guesswork out of it. I’ve been seeing some great success with it so far.

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