First, let me apologize for my very late income report. Hopefully I’ll find time to do this by the end of the week or early next week. I’ve been away on vacation with family out of town and got back Monday. I’ve not taken the time to gather the information I need, but you will certainly see the income report soon! In the meantime, I’ve been working on this post! I’m sad to say, that I’ve made very little time to keep up my private label series that I started HERE but I’ve finally been back at it – at least for a second part! So… I thought it was important to get it up as soon as possible! Now, let’s get into it!
Remember when I said the most important step to private labeling was research? We’ve already talked about researching and tracking:
sales rank analysis
Today I’d like to take a step backward and also a step forward. First, let’s go back and ask: “how do we come up with keywords to research in the first place?” I get this question a lot:
“which should I find first? Keywords, suppliers, or products?” The answer is not entirely straightforward and here is why:
I find that regardless of where I start, one leads to the other. If I find a good supplier, I’m likely to find a few profitable products to sell which will lead me to keyword research to analyze the demand and competition. Using keyword tools (which I will talk about below) will ultimately lead to related keywords which will uncover more product ideas which will have me searching for more suppliers! In the same way, if I start with a product, I will search for suppliers and in the process of finding good suppliers, I will also come across related (or unrelated) products which will expand my keyword search which will uncover even more ideas etc. This is how the research phase works. It is not linear which is why it’s incredibly important to document your findings. I like to use a simple spreadsheet and split it into columns of:
-average sales rank (for each product idea)
-average potential profit (you will know this after contacting suppliers)
This will help keep you organized. Now, if you want to follow the method I like best, start with a product or at least a niche, then find relevant keywords to analyze and finally find a supplier. The downside of this is:
1. You may not be able to find a supplier for the product you find
2. You may find a supplier, but the product may not be profitable.
This is ok. This is when you begin browsing other products from the suppliers you’ve found and find something that is profitable. The bottom line is, you must start somewhere! Don’t overthink it- just start researching!
There is no “best way” to get thinking about niches, but here are some suggestions:
1. Sites like trendhunter.com are on the cutting edge of trends! This is not exclusive to physical products, but you’ll certainly get some ideas for private labeling and much much more!
2. Google Trends ( https://www.google.com/trends/ ). Though you will need to be a bit creative, you can certainly explore the popular topics people are searching and talking about and then ask yourself “are there any potential physical product related to this area of interest?” Once you find some, you can type in the product or product category directly to see exactly how much interest there has been in this type of product over time! Pretty nifty!
3. For exclusive physical product research, it doesn’t get any better than Amazon and eBay! Amazon in particular has everything laid out so nicely, you can drill down and find popular niches in no time! This can be done manually, or you can use the tools that I use for this: the Azon Top 100 product analyzer and the Azon Product Inspector which are both a part of AmaSuite Version 4. Check out the video at the link above to see how powerful this software is and why I use it for all of my research of my private label products!
Now, lets take a step forward. Once you have a niche and/or product idea, you have found a supplier who you can buy from at a profit, then you will want to find the best way to get seen by customers! This is where keywords come in! The majority of customers online are searching via keywords! If you can rank in Amazon.com for a highly searched keyword, you will get plenty of sales on Amazon. If you can rank in Google, you will get tons of sales regardless of where you sell! If you’ve ever tried to rank for highly searched keywords on Amazon, you know that it’s difficult. If you’ve ever tried to rank for highly searched keywords on Google, you know that it’s nearly impossible! My secret? Long tail keywords! These are the longer 3,4,5 and 6 word phrases that you can rank for in no time! They may not be as highly searched, but they are still searched and will still make money! Rank for several of these keywords and you can make a lot of money! The great thing about long tail keywords is you can easily rank for a lot of them in a fraction of the time it will take to rank for a single competitive keyword! You can find long tail keywords by searching Amazon or by using the Google Keyword planner, but if you want to seriously speed up the process (and get a ton of data in a single program which can be filtered exactly as you want it) you are going to want a tool to help! Enter Long Tail Pro! This is the software I use for finding long tail keywords! By dialing in the exact criteria you want, you can uncover profitable keywords (and niches you were previously unaware of) in minutes!
Long Tail Pro will help you with finding the competition level on Google. Once you find some great long tail keywords, you can also type them into the Azon Product Analyzer or directly into Amazon to analyze the competition there!
You are now equipped with the tools and resources you need to start exploring niches and ideas, finding product ideas to private label and find highly search low competition long tail keywords to target! My next post will continue the process of private labeling by beginning to look at finding the best supplier for your target product/niche!
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